In 2022, display was the largest digital advertising format in Sweden, accounting for 35 percent of the total digital ad spend. Social media and video attracted 27 percent and 25 percent, respectively, while the share of search stood at 13 percent.
Distribution of digital advertising spending in Sweden in 2022, by format
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Other statistics that may interest you Digital advertising in Sweden
Overview
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- Premium Statistic Digital advertising spending in Europe 2006-2022
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Formats
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- Premium Statistic Distribution of digital ad spend in Sweden 2022, by format
- Premium Statistic Display ad spend in Sweden 2020-2022
- Premium Statistic Video ad spend in Sweden 2016-2022
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Social media
7
- Premium Statistic Social media ad spend in Sweden 2020-2022
- Basic Statistic Social network usage of countries inside the European Union 2014-2021, by country
- Premium Statistic Salaries of social media marketers in Europe 2023
- Premium Statistic Number of brands followed on social media in Sweden 2021
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Programmatic
3
Consumer insights
6
- Premium Statistic Attitudes towards advertising in Sweden 2022, by medium
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- Premium Statistic Frequency of ad blocker use in Sweden 2021
Further related statistics
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- Internet advertising revenue in Sweden quarterly from 2015-2017
- Advertising revenue in China 2012, by internet media
- Italy: growth rate in online advertising revenue 2014-2017
- Internet ad spending in Norway 2021-2023
- Daily newspaper advertising revenue in Sweden 2015-2017
- Out-of-home advertising revenue in Sweden 2015-2017
- TV advertising revenue in Sweden 2015-2017
- Radio advertising revenue in Sweden 2015-2017
- Forecasted advertising revenue change in Sweden 2016-2017, by media channel
- Online media advertising revenue in Iceland 1998-2022
- Search ad spend in Sweden 2020-2022
- Trade show advertising revenues in Sweden 2015-2017
- Outdoor advertising revenue in Sweden quarterly from 2015-2017
- Production value of the advertising & market research industry in Bosnia 2016-2021
- Production value of the advertising and market research industry in Finland 2013-2021
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Statistics
- Internet advertising revenue in Sweden quarterly from 2015-2017
- Advertising revenue in China 2012, by internet media
- Italy: growth rate in online advertising revenue 2014-2017
- Internet ad spending in Norway 2021-2023
- Daily newspaper advertising revenue in Sweden 2015-2017
- Out-of-home advertising revenue in Sweden 2015-2017
- TV advertising revenue in Sweden 2015-2017
- Radio advertising revenue in Sweden 2015-2017
- Forecasted advertising revenue change in Sweden 2016-2017, by media channel
- Online media advertising revenue in Iceland 1998-2022
- Search ad spend in Sweden 2020-2022
- Trade show advertising revenues in Sweden 2015-2017
- Outdoor advertising revenue in Sweden quarterly from 2015-2017
- Production value of the advertising & market research industry in Bosnia 2016-2021
- Production value of the advertising and market research industry in Finland 2013-2021
Statista. (January 10, 2023). Distribution of digital advertising spending in Sweden in 2022, by format [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/675389/internet-advertising-revenue-in-sweden-forecast/
Statista. "Distribution of digital advertising spending in Sweden in 2022, by format." Chart. January 10, 2023. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/675389/internet-advertising-revenue-in-sweden-forecast/
Statista. (2023). Distribution of digital advertising spending in Sweden in 2022, by format. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/675389/internet-advertising-revenue-in-sweden-forecast/
Statista. "Distribution of Digital Advertising Spending in Sweden in 2022, by Format." Statista, Statista Inc., 10 Jan 2023, https://www.statista.com/statistics/675389/internet-advertising-revenue-in-sweden-forecast/
Statista, Distribution of digital advertising spending in Sweden in 2022, by format Statista, https://www.statista.com/statistics/675389/internet-advertising-revenue-in-sweden-forecast/ (last visited May 16, 2024)
Distribution of digital advertising spending in Sweden in 2022, by format [Graph], Statista, January 10, 2023. [Online]. Available: https://www.statista.com/statistics/675389/internet-advertising-revenue-in-sweden-forecast/